Author Archives: Dirk Wierenga

Barnes and Noble is the least friendly bookstore chain

March 24, 2016
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For authors and small presses, the Barnes and Noble chain has been and continues to be the the worst bookstore. And their online store matches their brick-and-mortar stores in being unfriendly. Frankly, Barnes and Noble sits in the hip pocket of the five largest book publishers. Partly it’s because of their history and, most recently, […]

Writing as a discipline

March 1, 2016
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Even if you never actually publish a book, if you are a writer it is important that you write each day. As those who know me well soon find out, rather than journal or write blogs, most of my everyday writing is in long emails. Most days I will think of somebody and write an […]

More than a book

May 27, 2015
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Many authors find success by writing books that have a purpose beyond the book itself. For example, professional photographers oftentimes publish books of their photography that not only demonstrates their talent but also attracts new business. Others have used the release of a book to launch speaking careers. Still others have used the publication of […]

Religion and Politics

May 11, 2015
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Oftentimes when authors query us about their book idea they make the assumption that Principia Media is a religious publisher. Nothing could be further from the truth. Religious publishers have a set of religious beliefs that guide them in determining what to publish—and more importantly, what not to publish. The Evangelical Christian Publishers Association (ECPA) […]

Building a Platform: Meet The Haunting of Sunshine Girl

March 30, 2015
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In last week’s New York Times is an article about a YouTube series starring a teenage girl convinced her house is haunted. The Web series has been running for four years and has over 650 episodes, mostly roughly two minutes in length. The premise is that Sunshine Girl and her mother have just moved into a […]

Lessons for Authors via Walmart Customer Service

February 27, 2015
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Hang in there with me on this because the lesson at the end will help new and emerging authors. Yesterday I was in my local Walmart picking up some small items when a rack of workout shorts grabbed my attention. For the unbelievable low price of just over five dollars was a selection of stylish […]

The Bottom Line: Getting Your Book Published with Principia

January 12, 2015
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Whenever someone asks me what differentiates Principia from other publishers my response is “teamwork.” Let me explain. Authors do much of their work in isolation. Writing is not done by committee. It is a solitary task. Once complete, an author seeks a publisher to take his or her work to market. However, prior to publication, […]

It’s all about your book’s platform

December 8, 2014
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Wannabe authors are sick of hearing agents and publishers asking the same question: “Tell me about the platform for your book?” But there is a reason for the question. After all, authors are asking publishers to invest in their book and, for that investment, the publisher is rightly asking if it is a risk worth […]

Bill Cosby: The truth is ugly. A Coverup is worse

December 1, 2014
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There is a teachable opportunity in the whole lurid details emerging in the recent news regarding Bill Cosby. The beloved comedian, actor, and advocate for education has recently come under attack by over a dozen women who claim he drugged then raped them many years ago. Crimes that have long outlived the statutes of limitations. […]

Lessons authors can learn from Taylor Swift

November 6, 2014
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An article in the November 5, 2014 edition of The New York Times tells how Taylor Swift uses social media, namely Twitter and Instagram, to keep in touch with her fan base and then use those platforms to turn her songs into number one hits. The Times quotes Matt Britton, CEO of youth marketing agency […]